A-New-Paradigm-in-Marketing-The-Service-Dominant-Logic-Academias-Reactions-to-the-Theory-of-Vargo-and-Lusch 44,99 EUR*


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  • Preis: 44,99 EUR*
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  • EAN: 9783954892532
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Zum Angebot For virtually all of the 20th century, the paradigm in marketing was founded on early economic thoughts, making goods and exchanges the focal point of economic research and practice. In the 1980s and 1990s, scholars called for a paradigm shift, but ...